Reed Between the Lines

The suspicions of Fashion Week Daily were confirmed today when Coach finally officially announced that they are, in fact, financing a separate Reed Krakoff clothing and accessories brand. Since Coach seems to have a little extra profit coming in (according to FWD), I can understand why they're willing to take a chance on their creative director, since he's been with the company since 1996, and helped refashion the brand into the recognizable looks and "C" patterns hanging off everyone's arm in recent years. The line will debut in February, hitting stores in time for Fall 2010. As a longtime lover of Coach leather, I'm giddy with anticipation to see what kinds of non-Coach designs might be dancing around in Krakoff's head (maybe something less preppy?). And since prices will range from $500-$1200, I should be able to afford a piece of the action by then!